Branding and Identity

Round sign reading 'the velvet scoop' with a cartoon cow illustration, mounted on a brick building facade.
Three ice cream tubs labeled 'The Velvet Scoop,' featuring different flavors: Cocoa Corral, Strawberry Fields, and Moo-lah Mint, with descriptive flavor text on each tub.
White and blue baseball cap featuring "the velvet scoop" logo with a cow graphic.
Beige napkin with red illustrations of cows, barns, ice cream, and milk bottles
Four round stickers on a white background, two pink and two dark green. The first pink sticker has a cartoon cow face. The first green sticker features the words "the velvet scoop" with a cow face. The second pink sticker shows an ice cream cone. The second green sticker has a cow face and "the velvet scoop" text.
Chocolate ice cream bar and packaging, labeled "moovelous chocolate" from "The Velvet Scoop."
Two smoothie cups, one green and one pink, with clear dome lids and black straws, labeled "The Velvet Scoop."

The Velvet Scoop

NOTES
Fictional store branding for a local ice cream shop. Starting from scratch, and determined everything from logo design to cohesive color palette. Deliverables include sign design, pint packaging design, stickers, a hat, a disposable cup design, and an ice cream bar packaging design.

CLIENT
Student Work

PROGRAMS USED
Photoshop
Illustrator

FONTS USED
Scarlet Script
Montserrat

Bay & Bloom

NOTES
Fictional event local to the Grand Traverse area, highlighting the lakes and bays, and the cherry blossoms. Deliverables include variations of a logo, an outdoor sign, tickets, and a pin.

CLIENT
Student Work

PROGRAMS USED
Illustrator
Photoshop

FONTS USED
Century Gothic
Impact

Stacks of business cards for Oliver restaurant and bar with contact information, including address, phone number, and website.
Laptop displaying colorful cocktails on screen on a desk with a notebook and a mouse.
Open restaurant menu titled 'Oliver' on a wooden table, featuring sections for vegetables, meat, fish, and desserts. Includes illustrated icons like a wine bottle and a car.
Laptop displaying a restaurant menu with categories like Vegetables, Meat and Fish, Dessert, Signature Cocktails, and Classic Cocktails on a desk with a mouse, notepad, and pen.
Three smartphones displaying a restaurant menu app interface. The first phone shows an image of cocktails. The second phone displays a section titled 'Menu' with options like vegetables, meat, and fish. The third phone shows a detailed menu list of meat and fish dishes with prices.

Oliver

NOTES
This project features branding design for a fictional restaurant, Oliver. The restaurant itself is relaxed and fun, reminiscent of a speakeasy but with a clean modern twist. The deliverables include the logo design, business cards, food and cocktail menu design, plus two versions of the website. All illustrations are original.

CLIENT
Student Work

PROGRAMS USED
InDesign
Illustrator
Photoshop